Urban transformation represents one of the most complex challenges facing contemporary governance, requiring sophisticated frameworks that account for the multidimensional and interconnected nature of city systems while respecting Earth’s biophysical limits.
The convergence of Experience Design and Enterprise Architecture is fundamentally reshaping commercial real estate, delivering measurable business value through integrated technology and human-centred space design.
Saudi Arabia’s Vision 2030 outlines a national transformation—one that demands not just economic diversification but a reimagining of the urban experience.
Saudi Arabia’s Vision 2030 places cities at the centre of economic diversification, innovation, and improved quality of life. As urban centres like Madinah transform into smart cities, two disciplines have emerged as critical success enablers: Experience Design (XD) and Enterprise Architecture (EA)
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Location: Dublin, Ireland - Sydney, Australia - Riyadh, KSA - Madinah, KSA
Vincent Dermody is a globally respected enterprise architect and digital transformation leader with over 30 years of experience designing and delivering large-scale, future-ready solutions for the built environment. From smart buildings to ESG-driven infrastructure and data transformation strategies, Vincent brings unmatched technical depth, systems-level thinking, and pragmatic innovation to Sunio One’s most complex projects.
As Co-Founder and Chief Architect, Vincent leads the integration of technology, data, and architecture into every Sunio One blueprint - ensuring every client solution is scalable, fundable, secure, and aligned with long-term value creation. He has worked with major investors, property groups, and governments across North America, Europe, and the APAC region, crafting actionable roadmaps for digital infrastructure, ESG reporting, and smart asset transformation.
A certified TOGAF and PMP professional, Vincent’s past roles include global SME for Smart Building Strategy at CohnReznick, Head of IT Strategy for GPT Group, and innovation lead at Intel. His work has defined strategic outcomes for multibillion-dollar portfolios and national infrastructure systems - turning vision into actionable architecture.
“We don’t just plan for what works - we architect for what lasts.”
Max Ryerson is a visionary strategist, award-winning experience designer, and international advisor on digital transformation for cities and real estate. With nearly 30 years of cross-sector leadership—from smart cities and investment platforms to digital infrastructure and media—Max blends creative thinking with systems-level impact.
As Co-Founder and Chief Experience Designer, he has led the design and delivery of nationally significant projects in Saudi Arabia, including the acclaimed City Experience Playbook and the City Living Museum of Madinah, both aligned with Vision 2030 and recognized by Gartner and the Smart City Forum for their innovation and impact.
A Fellow of the Royal Society of Arts, Max is known for translating complex challenges into actionable blueprints that align ambition with investability, human experience with digital architecture, and strategy with measurable outcomes. Under his leadership, Sunio One has helped government bodies, developers, and investors bridge the gap between big ideas and real delivery.
“Experience is more than design - it’s a tool for unlocking economic, social, and cultural potential.”